Saturday, June 9, 2018


In business, marketing is looked at as a Houston SEO given, as a piece to a well-thought business plan that relies on ingenuity, research, and a steadfast commitment. The problem is that sometimes a business's marketing strategy is not very good, and the best solution is to start making changes as soon as possible so as to keep from the current plan from sinking the business's chances for success.It's a hard reality for any business to face when they're having to concede that their marketing strategy is terrible. This is due in part to the idea that marketing, as a whole, is thought of as a reflection of the core of who a business is. Using that logic, a bad marketing strategy must mean that a business isn't much of a business after all. However, it is this black and white look at marketing that needs to change. Businesses need to understand that making necessary changes to various strategies isn't about failure - it is about getting better.Have A Strategy - You might think that in this day and age, every business would have a marketing strategy, but you'd be mistaken. When starting a business can start off as simple as having a shtick & a social media platform, even the traditional business plan can be elusive. If you don't have a marketing strategy, get one.Promotion vs Creation - Some businesses have no problem creating content for marketing purposes, but they still aren't driving commerce. It might be time to concentrate on the promotion of said content because if no one knows you have content that's worth checking out, your wasting time & money.Buyer Personas - The creation of marketing content is usually based on what the marketer finds of interest. Unfortunately, you need to be creating content that appeals to the ideal customer. The notion of creating a buyer persona is that your essentially creating the ideal prospective customer. Your marketing content should be created to focus on something they find interesting & of consequence.Update and Refresh - For some reason, businesses seem OK with never revisiting old content they created. It's good to go back and see what you've done in the past and see if 1) it's still relevant now; and 2) a good platform for modding.Varied Content - Relying on one way to get information about you across will get you only so far. A strong marketing strategy varies the content created so as to gain as wide an audience as possible. Social media posts, video posts, e-news letters, and blogs are just the start.At times, the notion of having some static elements to one's marketing strategy is looked at as a good thing simply because time is a necessary component to seeing a plan come to fruition. That said, we live in a dynamic world that is in flux at all times, which means that the idea of something being static (standing still) doesn't jive. Businesses need to understand that in order for their marketing to be successful, it takes monitoring, development, creativity, and above all else, a willingness to admit when something isn't working.It's the thing that can make it or break it. It's the thing that matters at the end of the day. You can pack anything in fancy wrappers and present it with gusto like no one has ever seen before. You can wow people into opening the fancy package and anticipating wonders. but if the content is not up to the mark, it will leave a bad Dallas SEO taste in the mouth of the consumers and you will lose them forever. 


This is exactly why content matters. Let me rephrase it. This is why unique, exciting, original and thoughtful content matters. It can be in any form; be it a video, a solitary social media post, a Gif, an article, an infographic, or an Instagram story; but the meat of the matter is the content. Here is why content is, was, and will always be the king. And especially when it comes to the digital space. Everything and anything; be it branding, marketing or advertising; content matters the most. Here's why content was, is, and will always be the king.Good content stimulates the user to converse, act on the form of content, and interact with it. In the world driven by social media, a solitary like or a thumbs up is not enough anymore. The old five step process, i.e. Pause-Read-Like-Share-Follow is all due to authentic and great quality content. Otherwise you are just one of the posts or content that people scroll by and gets lost in the crazy busy social media scenario. Make them care. That's what content is for.Being in a branding agency, we understand the impact good content has on brand awareness and a stamp of authority that it commands. Even while trying to sell a product, try and make the Seo Consutant content sound not like a speech a salesman would give. If you want the user to have genuine interest and interact with the brand, the content needs to make them feel comfortable and make them feel the brand cares 'more than just wanting us to buy their product'. Try too hard to sell and the comer will back off. Make them brand advocates and fans of your product by good content, consistently.What more can you do? The product has been created and it has a specific purpose, be it in whatever field. Now the customer facing aspect is the product and 'how you pitch it to them', and that is where good content can make it or break it. And the customer will always go for whatever adds more value to their current situation, or solves a problem nothing else will. Intangible value is regarded as more important than a merely functional one. There's a reason why DIY videos, instructional videos, bite-sized cooking videos on Tasty work like magic.Good content is a gift that keeps on giving. And if you deliver it consistently, it adds more traffic to your website. The stay period on the website, returning customers, ads well as referrals; everything is based on how good the content is and has the power to grab and then sustain the interest of SEO Company in Toronto the customer. Engaging content leaves a certain impression, and that's hard to get rid of, be it positive or negative.





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